Question 1

What does New Wave: Social Engineering do?

Accepted Answer

New Wave: Social Engineering is the social media, brand, web, and marketing division of New Wave IT, based in Fort Lauderdale. The work covers six areas: social media, brand development, website design, marketing, integration of the tools you already use, and oversight of your whole digital presence. Each one serves the same goal, a clear path from the moment someone finds you to the moment they book.

Question 2

How do we get started?

Accepted Answer

Every engagement starts with a discovery call. We ask how people find and book with you today, what you want the next year to look like, and who owns what. From there we review your public touchpoints, prioritize the highest-value opportunities, and build a roadmap.

Question 3

Do we need to be a New Wave IT client?

Accepted Answer

No. Businesses that use another IT provider, or none at all, work with us the same way, and we can take on only the parts that make sense next to your current agency, web host, or in-house team. If you are a New Wave IT client, we coordinate directly with the team that already supports your technology.

Question 4

Who owns our accounts, content, and website?

Accepted Answer

Your business owns its domain, hosting, social accounts, Google Business Profile, and ad accounts, and our team works through access you control and can remove. If ownership is unclear today, such as a page created by a former employee or a domain registered to an old vendor, sorting it out is part of our digital oversight work. Ownership of the website design, copy, and other creative work we create is set out in writing before work begins.

Question 5

How do you measure and report results?

Accepted Answer

We measure against bookings and inquiries, not vanity metrics. Tracking is set up and checked early so each channel can be tied to the actions that matter, such as bookings, calls, form inquiries, and cost per lead. While we work together, you get a monthly report that shows what moved, what didn’t, and what we plan to do next.